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International Franchise Association

CFE candidates must complete at least 2,500 education credits.
No more than 1,500 of these credits may be complete via online courses, video programs, etc.


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IFA Executive Insight Series: Values, Ethics & Culture in Franchising with Dina Dwyer-Owens

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Length: 30 minutes

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CFE Education Credits: 75

IFA Executive Insight Series

Franchising Founders & CEOs Share Their Lessons on Building and Leading Great Companies

In this series we feature and interview CEOs for their personal insights on building and leading great companies.  They share lessons learned in starting, developing, and/or turning around a franchise business.  Each interview is 30-60 minutes.

Course Description:
Behind the fancy job titles, the awards, the TV appearances, and the $1 billion-dollar-business that her company’s service brands do each year, Dina Dwyer-Owens equates all of her success to rooting for the good guys. The self-described head cheerleader for ethics in business and in life — having and living by a proven Code of Values — has made the famous author and international speaker a voice of reason in a world in search of direction. From her tenure as head of The Dwyer Group over a family of service brands with more than 1,700 locations around the world, to her service as Chairwoman of the International Franchise Association in Washington DC, and to podiums and stages around the world — Dina has championed the idea to Live R.I.C.H. following The Dwyer Group’s Code of Values and the themes of Respect, Integrity, Customer focus and Having fun in the process.

Produced By:

IFA Educational Foundation


1 User Review

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International Franchise Association